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Home > Organising Events > Publicity


PUBLICITY

Publicity is essential to the success of a large robot event, and should be targeted at the intended participants. Press releases should be sent to local newspapers, radio and TV stations about ten days before the event. Posters can be displayed in local libraries, schools, colleges, post offices, supermarkets and shops. Postcard-sized adverts are convenient for distribution in the local community (e.g. packs can be placed on counters in libraries and post offices, and supplied to science and D&T departments in schools for handing out to interested pupils). Your local learning network, Science and Engineering Ambassadors, SETPOINT and BBC Learning Link Advisor might also be able to help publicise your event.

The amount of effort that should be put into publicity is proportional to the number of people you wish to attract to the event. Some form of booking system is strongly recommended, in order to limit numbers (if necessary) and inform and regulate your publicity effort during the fortnight preceding the event. There is little point in fostering a demand that you cannot possibly fulfil, unless you intend running further events which could accommodate the overflow.